Branding is one of the most important aspects of any business, large or small, retail or B2B. A clearly communicated brand gives you a major edge in an increasingly competitive marketplace. Why? Because your brand is a promise to your customer. It tells them what they can expect from you, and it differentiates you from competitors. The foundation of your brand is your logo. Your website, packaging and promotional materials—all of which should integrate your logo—combine to communicate your brand promise.
Eric Marasco, Proforma Distinctive Marketing, Indianapolis Indiana