Volkswagen needed a creative solution for educating their more than 600 sales professionals across the country about the new Volkswagen Navigation System within the VW vehicles. They were searching for a modern and interactive tool that would cater to the different learning styles of the sales staff.
VW turned to Proforma to provide a dynamic solution to fit their needs. Proforma suggested an interactive CD and an accompanying printed manual. This would serve not only as a professional and user-friendly training tool, but could also be easily placed on the shelf and referenced when needed.
Proforma was able to supply the multimedia DVD within a custom package. It appeals to both visual and audio learners as the material is presented both on a CD and in a printed brochure format. The piece is very compact and easily fits on a salesperson’s shelf for easy reference.
Proforma helped VW achieve all their objectives with this piece. VW sales professionals received comprehensive training on the new navigation system, and management received positive feedback from the trainees regarding the user-friendly quality of the piece.