Employee Incentive Program with Zappos.com


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Zappos.com, an online shoe and apparel shop, wanted to increase participation in their employee incentive program by making their rewards fun and unique. They wanted to purchase non-traditional items at low quantities for its ‘Zollar Store,’ a place where its employees could redeem their ‘Zappos dollars’ for Zappos-branded promotional items.

Employees can earn Zappos dollars for excellent performance, great customer service, impressive effort and community service. After being referred to Proforma, Zappos placed two basic orders to see how the results turned out. Everything went so well, they invited Proforma to present ideas for an upcoming Zollar Store budget.

Proforma identified more than 100 unique options which included samples and shipping. Zappos was impressed and selected products including flasks, banks, garment bags, tumblers with crazy straws, and baseballs, among other items for the store.

Zappos has been impressed with the items provided for the store. A representative from the online shoe and apparel shop said, “Thanks so much for being so on top of it! Proforma wows me on a daily basis.” Zappos has selected Proforma for additional projects based on this program’s success.

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