(VIDEO) Google and Social Search

Here is a great short video on Google +.

Tony Zayas, with Proforma,  talks about how Google + is going to be a very important part of future social media and web development marketing programs.

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Espresso To Go Show and Granita di Caffe’

Granita

Here is a

non-related promotional marketing post from Italy in 30 Seconds. Our video blog is named the Espresso To Go Show because we not only love espresso but Italy as well.  We are more of a purest when it comes to espresso drinks  (2 oz only), but this granita di caffe’ is awesome as well.

 

Guest Post from Pamela Marasco, founder of Cosituttimarketplace.com and author of Seeing and Savoring Italy

 

Summers not over yet, so there’s still plenty of time to enjoy an Italian granita di caffe’. A semi-frozen dessert made with sweetened espresso. Originally from Sicily, a granita (granita siciliana) is made from sugar, water and flavorings, freezing the ingredients while mixing them. In Italy, regional variations in preparation result in a coarse or smooth texture similar to a sorbet…Click here

The Two Taxi Problem

Calling a cab is a smart way to ensure that you have reliable transportation without having to deal with the hassles of parking. Calling two cabs, however, is potentially a disaster.

At first, it might seem like it’s a great idea to call two taxicabs from two different companies to schedule a pick up. Although each driver is probably highly reliable, there could be delays due to weather, traffic or mechanical issues. Placing two individual requests just seems like clever thinking. Read More

 

Guest Post from Robby Slaughter  owner of Slaughter Development,  focusing on accelerating business through methodology engineering.  Also the author of Failure: The Secret to Success. 

New World Twist: Italy and Beer

“My travels in Italy make me long for vineyards, wine  . . . and handcrafted beer. Although most people don’t think of Italy as being famous for birra, I’ve come to know better. From my very first trip, our Italian family indoctrinated me into the fine art of drinking beer in Italy. German beer that is. This was back in 1999 and according to my cousin Roberto, a good German beer from the Trentino -Alto Adige Sud-Tirol  and a wine from Piemonte were what to drink. ” Read More 

 

Guest Post from Pamela Marasco, author of Seeing and Savoring Italy, owner of Cositutti Marketplace and Founder of Italy Taste and Travel Tours in Northern Italy and Tuscany. 

 

 

 

 

 

We All Make Mistakes

We All Make Mistakes

I remember years ago I thought I was pretty close to perfect – yep, I admit it, I had been in positions that I was the shining star and could do no wrong – at least not as much wrong as those surrounding me, so I had the warped perception that I was so right all the time – boy, was I wrong!

Even when we are right, it may not make the situation better by being so – I will always remember a great quote by Jim Zarvos – “do you want to be right or do you want your relationships to work” – very deep if you really think about it.

But let’s say we are wrong – we made the mistake.  It’s how we handle it when we do make mistakes that sets us apart from the crowd.  Here are a few steps to help make the situation better:

1.       Deliver a swift response – don’t try to hide from it and hope they won’t notice or that it will just go away

2.       Show humility and empathy for what the customer is experiencing

3.       Accept your role of accountability

4.       Provide an honest explanation of what happened

5.       Make it right – or at least offer a solution and mend the relationship

If we would all take these five steps, not only will our business relationships be better, but all of our relationships will be better.

Guest Post from Serina Kelly, Owner of Relevate, specializing in helping businesses build relationships with their past, current and future clientele through consistent and useful media.

A Strategic Fan

A Strategic Fan

Every night when we lay our son down to go to sleep we turn on a small fan in his room to help “deaden” the sound from the rest of the house. The other day I noticed something pretty interesting. The fan was serving more of a purpose than I originally realized. There are two applications we can make from the power of a small fan…

We’ve all heard the clichés, “Who’s the wind in your sail?” or “Who’s your biggest fan?” But I think these applications take them to a new level.

In our son’s room we use the fan to “drown” out the silence and occasional ambient noise in his room so he can go to sleep. The fan creates just enough of a “hum” that outside noises don’t bother him when he’s trying to go to sleep.

We need our “fans” in life when we are trying to change our state of being. Often, we set out to do something but in the silence we start talking to ourselves and self doubt begins to creep in. If we have a “fan” even a small one, they can help us stay on track to get us where we want to be.

How do you get a fan? Start telling people in your life what you want to accomplish and LET them hold you accountable. Let their voice drown out yours when you want to quit and give up. Let them be your fan…

There is another application from the small fan… The small fan was on the floor pointed to the ceiling. This fan pointed in the right direction was able to power the much larger ceiling fan. When I walked in the room, I noticed the ceiling fan going around without electricity. So a fan, pointed in the right direction can help you power your dreams. A ceiling fan is meant to stir the air and it is useless when it is turned off, but the help of a small fan, the ceiling fan was able to fulfill its purpose.

The same applies to us. We were meant for things greater than we believe possible, but without a strategically placed fan our goals and purpose are much harder to accomplish.

Who is your fan? Are they strategically placed? A fan pointed at the ground will not help the ceiling fan, just as a fan that doesn’t believe in your mission will not be useful for anything except pushing you down…

Line in the Sand Consulting is ready to be your fan! We’ll help you believe in yourself and your dreams.

 

Guest Post from Donn Koonce with Line In The Sand Consulting. When he stood on the scale at over 300lbs he knew in that moment something had to change. His company helps people take control and have accountability to achieve results. You can check out his blog at http://www.lineinthesandconsulting.com. 

The Internet is Changing-Browser vs. App

Collage1

I found an interesting article from Wired Magazine  talking about how the web is dead and applications are starting to take over. I also found some data from Flurry Analytics that states that in June 2010 that mobile apps consumption was at 43 minutes per day and now June 2011 it is up to 81 minutes per day.

The Wired article talked about what we do when we wake up…

You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook,Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.”

This is so true (sounds like me) and what is even more interesting is how will marketing professional handle this new way of interacting with media and brands. How will you stay top of mind with your clients and prospects. How will you different yourself locally?  With Flipboard and digital publications  how will printed collateral be used and viewed.

One thing I do know is that personal relationships will never replace technology and people will always end up buying products from people they respect and like.