How fit Is your business…or YOU!

If you have ever been out to lunch with me, you will know I love a good old juicy cheeseburger or a hot buffalo300px-BurgerKing_Double_Whopper chicken sand which. The big question for professionals is how to stay fit while on the go.  Jessica Brandenburg from our marketing team outlines some ideas for our tight work schedules.

“If you’re anything like me, you know the importance of health and the value society places on it. But sometimes, it’s downright impossible to stick to your eating habits and workout routine. Consider all of those times you were running late to an appointment, swung by Burger King for a quick (and mouth-wateringly delicious!) Whopper just to show up five minutes early with a full gut and mayonnaise on your shirt. Have you ever traveled for work, being forced to stay in a hotel for a few nights, eating food on-the-road, and staring at the all-too-small “fitness center”? Deep inside you know that the food is out of your control – there isn’t much you can do without your own stove and sauce pan. But that gym… that fitness center that is big enough for one of your thighs to squeeze in (lest you had a Whopper) and a treadmill as old as your socks…” Click here for the rest!

 

Proforma Distinctive Marketing, Indianapolis Indiana, Eric Marasco

Advertisements

Business Cards..Do you need them?

300px-Card_case9 times out of 10 clients ask me this question. Are business cards still needed?   Here is a guest post from Tom Zobel with some of his thoughts.

“Business cards. Are they even necessary nowadays? In an era of smartphone users and social media, when you meet someone face-to-face, is a paper exchange even needed?

Let’s think about this for a second. Say I meet someone at a business function and we want to swap information. I’m guessing we both have smartphones, social media accounts and five to 10 other ways of quickly staying in touch. Again I’m asking myself, “Do I need to bring paper into this equation?” My initial thoughts are… CLICK HER FOR THE REST”

Proforma Distinctive Marketing, Indianapolis Indiana

 

Distinctly Bamboo

Your clients and prospects will be excited when they receive a high quality bamboo cutting board on your next visit.

Your logo will look impressive laser engraved on one of our bamboo boards. You can pick from a 5×8 for only $5* each, 8.5×11 for $7.50* each and a 11.5 x 13 for only $12.50* each.

Order 100 boards and mention this blog post to receive a free set-up charge valued at $50!

bamboo_Proforma

* Price includes laser engraving approx 2″ x 1″
* A larger engraving is possible with an upcharge based on laser run time.
* Standard Setup Fee is $50.00
* Min order of 48 boards (absolute min of 24 for additional up charge)
* Standard production time is 5 – 10 working days from proof approval plus transit time,

Men Like Pink Too

Some Interesting data from Barbara Sulik from our marketing teams blog…

“According to the Centers for Disease Control and Prevention, Cancer is the #2 killer of both females and males, just a few percentage points below Heart disease.   One of the most talked about and recognized cancer is Breast Cancer.  While not nearly as common or well publicized, men are diagnosed with breast cancer as well.  The Susan G. Komen foundation shares the following statistics regarding rates of breast cancer incidence amongst men and woman in 2010 (most recent data available)…”

More Here…

blog2

Proforma Distinctive Marketing | Indianapolis, Indiana

Hole-In-One At Your Next Golf Event

BlogImage_AprilSpring is here and now is the time to plan your outdoor events.  Golf events are among the most popular corporate sponsored events.   A golf event allows the host to conduct business meetings outside of the office, often times reducing the prospect’s defense walls and commanding the attention of the decision maker for an entire day.  Most importantly, a golf event allows you to further build relationships with clients and employees.

Just as you would for a meeting, establish an agenda to include a formal business message delivered prior to anyone getting into a golf cart.  Most attendees would expect to hear a relevant presentation, but do attempt to keep the message brief.  General rule of thumb is that this is the event kickoff and shouldn’t exceed 30 minutes.

When planning a golf event, the following should be considered:

•    Set a budget.  Your budget should be considerate of green fees, event promotions, food and beverage, the cost of any non-playing attendees and any prizes you wish to give away.

•    Determine the maximum number of attendees.  Include your guests and individuals you intend to invite from your organization.   This should include your host players and non-golfing staff.

•    Select the location and time of your golf event.  The most popular tee times are 8AM and 1PM.  Be considerate of travel times to and from the golf course and ensure that the facility has an adequately sized clubhouse for your event.

•    Develop an agenda.  Build in time for your welcoming message and closing ceremonies, if applicable.  If your event includes 18-holes, make sure to build in time to break for lunch.

•    Send out invitations.  You’ll need to present a final count to the course, so make sure you state all of the details of the event, provide the event agenda, and an easy way to RSVP on the invitation.  Many hosts choose to elect an online event registration form.

•    Determine food, beverage and prizes.  Continental breakfast and boxed lunches are among the easiest choices.  Popular prizes include a sleeve of golf balls, golf shirts, golf accessories and trophies.

•    Select the event format.  Scramble and Best Ball are the most popular formats for golf events.  Scramble allows each player to tee off and the play continues from the best tee shot.  Best Ball allows each player to play their own ball, but the best score in a foursome is recorded.

•    Invite guests and determine pairings.  A host player should be included with every foursome.  Pairings are typically due to the golf course 24 hours prior to the event.

Looking for ways to make your golf event one-of-a –kind?  Try adding a theme to your event to encourage the fun!

GUEST POSTING BY: Melissa Gutschmidt, programs coordinator at Proforma

Our Spring Catalog

Proforma Distinctive Marketing | Indianapolis, Indiana

 

Go Green…Are You Ready?

blogemail_021913“You see the same thing in almost every grocery store: Reusable bags made out of recycled material are being used to carry items, entire aisles are dedicated to organic food and even the paper coffee cups carried by shoppers proudly display a small blurb about how the cup is either biodegradable or made from a certain percentage of recycled products. It seems like everyone has jumped on the “green” bandwagon these days… your company can, too, by starting with something as simple as the products you choose to promote your brand.

Before you start, arm yourself with as much knowledge of the eco-friendly industry as possible. Here are some things to keep in mind:

Know Your Material – Biodegradable plastic can be used for almost anything – pens, mugs, even USB flash drives. Fabric can also be made “green” by using organic cotton, bamboo or hemp. Recycled PET can also be a great alternative for items that typically use polyester or plastic.

Keep Every Step of the Process in Mind – If you’re looking to print a logo on a t-shirt made from organic fabric, for example, will you be using environmentally-friendly ink? Plastisol inks use phthalates and polyvinyl chloride, which aren’t eco-conscious. Instead, use water-based inks or inks that have non-PVC resins and non-phthalate plasticizers. If you’re packaging a product, keep that in mind as well – choosing a recycled box and recycled paper for any inserts is also something to consider

Stay Informed – Sites such as Green Seal, a nonprofit organization that gives their seal to products that have met rigorous environmental leadership standards, and the DMA Environmental Resource Center, which provides tools and articles that assist businesses in marketing in a more eco-friendly way, can help you to stay up-to-date on everything eco-friendly. Not only will this help you to make sustainable decisions for your company, but it will also help you to become more knowledgeable for eco-conscious clients and prospects.

Keep the Initiative Going – Promoting your company with sustainable promotional products is an easy way to start helping your business to be more conscious of the environment, but it shouldn’t stop there! The more that your company goes green, the more it can benefit. Companies that focus on reducing energy consumption can also reduce their energy bills and tax credits may be available to companies who use environmentally-friendly business practices. Additionally, the Green Business Bureau reported that companies who promote a healthier workplace, whether it is through organic food selections or the use of environmentally-friendly cleaning products, reported 20 percent less sick days used by employees a year!”

So, concerning going green on your next promotional campaign and show your clients you care!

Proforma Distinctive Marketing, Indianapolis Indiana

 

GUEST POST  by By Leslie Bissell

Resources From ASI