Case Study: Doing Trade show right!

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Harris Communications and Medite GmbH turned to Proforma for help with providing professional looking, yet affordable printed materials for an upcoming tradeshow. The two companies were in need of 65 full-color meter boards and iron bases to serve as their tradeshow displays, plus 5,750 full-color catalogs to handout to tradeshow attendees. Tight deadlines had to be met, making it even more important for Harris Communications and Medite GmbH to partner with a solutions provider that could guarantee their products would arrive in time for the tradeshow.

Proforma assured their customers they could handle the job and did so, delivering all of the signage, bases and catalogs on-time. They also provided the two companies the most cost-effective, high quality options available, delivering everything on-budget.

Both Harris Communications and Medite GmbH were very satisfied with Proforma’s speed and efficiency in providing these products and printed pieces. They now recognize Proforma as a full service marketing resource for all of their tradeshow and business needs.

Proforma Distinctive Marketing | Indianapolis, Indiana | Eric Marasco | 317.644.6807

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Do’s and Don’ts with QR Codes

QR codes have been a great addition to many marketing programs over the last year or so. Here at Proforma Distinctive Marketing have talked about how to be creative with QR codes to the basics of QR codes . Robby Slaughter author of Failure: The Secret to Success and I discuss the do’s and don’ts with QR codes.

The Internet is Changing-Browser vs. App

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I found an interesting article from Wired Magazine  talking about how the web is dead and applications are starting to take over. I also found some data from Flurry Analytics that states that in June 2010 that mobile apps consumption was at 43 minutes per day and now June 2011 it is up to 81 minutes per day.

The Wired article talked about what we do when we wake up…

You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook,Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.”

This is so true (sounds like me) and what is even more interesting is how will marketing professional handle this new way of interacting with media and brands. How will you stay top of mind with your clients and prospects. How will you different yourself locally?  With Flipboard and digital publications  how will printed collateral be used and viewed.

One thing I do know is that personal relationships will never replace technology and people will always end up buying products from people they respect and like.

 

Spring into Action with Creative

Our creative services program can provide you with creative ideas, branding, and marketing solution to help you grow sales with new ideas in 2011. 

Develop Campaigns, graphic design, brainstorm distinctive ideas, create powerful presentations and much more.

 

 

 

 

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