Kate McCall from our marketing team discusses some great strategies for your 2014 trade shows.
“When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they want to have on-hand. But it’s important for both attendees and exhibitors to consider everything that should happen not only at the show, but before and after it happens, as well.
With that in mind, here are tips for both attendees and exhibitors to consider when planning for their next tradeshow trips:
Attendees: Review the list of those exhibiting at the tradeshow (this will most likely be online, or given in a tradeshow packet sent to you). Then, determine your ‘plan of attack.’ Figure out…”
Proforma Distinctive Marketing, Indianapolis Indiana, 317.644.6807