Get BIG, Creative Results on ANY Budget!

moneyHere at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

Advertisements

Financial Industry Promotional Giveaway Case Study

0911_case

First National Bank approached Proforma about supplying promotional giveaway items to celebrate the grand opening event of a new branch that was set to take place in less than three weeks. The bank was looking for high-end quality items within their budget. Bank executives were concerned about other grand opening logistics and turned to Proforma to manage the process.

First National Bank wanted to provide items for three target customer bases – those using the drive-thru teller option, corporate business professionals and university students. Proforma identified three tiers of products and provided samples within 24 hours. Once the final product decisions were made, Proforma streamlined the process of submitting artwork and ordering the products; maintaining a trouble-free ordering process for the bank.

The bank selected checkbook covers, portfolios, car coasters, stone desk coasters and leather wrapped tumblers, all of which arrived in time to be given away on their scheduled days. First National Bank was so pleased with the results that they made Proforma their primary promotional product source. After all the items arrived, a bank executive told Proforma, “You’re my hero!”

Browse our online portfolio for other great ideas and case studies.