Siemens Energy, a major player in the generation, transmission and distribution of power throughout the world, turned to Proforma for a way to draw attendees to the company’s presentation during an energy conference in Washington, D.C.
Proforma developed the theme of ‘energizing’ the audience while they listened. Thinking out of the box, Proforma suggested a custom energy drink with a custom invitation card inviting them into the room. Cans were distributed during the conference and recipients were encouraged to attend.
Siemens went to the trade show with 1,000 cans in hand, anticipating that they would only need 500. The client was pleasantly surprised when all 1,000 cans were handed out and there was standing room only during the presentation. The energy drink provided attendees a boost to get them through the day and into the presentation. The custom energy drink went over so well that Siemens went on to place several reorders for offices throughout the U.S.