I know that I have done a few Espresso To Go shows discussing QR Codes and a recent poll as well, but here is one application utilizing direct mail, promotional products, printed item, micro-web site, analytics, and QR codes. Talk about utilizing all types of targeted media.
Siemens Energy, a major player in the generation, transmission and distribution of power throughout the world, turned to Proforma for a way to draw attendees to the company’s presentation during an energy conference in Washington, D.C.
Proforma developed the theme of ‘energizing’ the audience while they listened. Thinking out of the box, Proforma suggested a custom energy drink with a custom invitation card inviting them into the room. Cans were distributed during the conference and recipients were encouraged to attend.
Siemens went to the trade show with 1,000 cans in hand, anticipating that they would only need 500. The client was pleasantly surprised when all 1,000 cans were handed out and there was standing room only during the presentation. The energy drink provided attendees a boost to get them through the day and into the presentation. The custom energy drink went over so well that Siemens went on to place several reorders for offices throughout the U.S.
Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines with a national campaign. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines.
Proforma suggested using the Hot Shot slot machine’s prominent flame theme on custom labels and packaging to link all of the elements together. To reach the decision-maker, Proforma used a private label bottle of hot sauce packaged in an eye-catching, custom firecracker tube. Hot Shot machines were introduced in several ways to reach the consumer market. Proforma created more than 100,000 mini hot sauce bottles with the same custom-designed labels and custom packaged red hot mints.
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
*Source Proforma Marketing Department
Would love to here your thoughts on this one!