Get BIG, Creative Results on ANY Budget!

moneyHere at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

Marketing and Sales Follow-up!

We always talk about tracking your marketing programs, but we also talk with clients about how important it is to have a good follow-up sales or touch program. Robby Slaughter and Eric Marasco discuss marketing touch programs.

Goals–Do you set them?

Over the last few weeks everyone has been talking about goals and having a plan of action.

Truthfully…how many of  you set goals.

Take our Poll!