Think differently when it comes to your marketing programs. The Espresso To Go Show is still traveling around Indianapolis Indiana.
Volkswagen needed a creative solution for educating their more than 600 sales professionals across the country about the new Volkswagen Navigation System within the VW vehicles. They were searching for a modern and interactive tool that would cater to the different learning styles of the sales staff.
VW turned to Proforma to provide a dynamic solution to fit their needs. Proforma suggested an interactive CD and an accompanying printed manual. This would serve not only as a professional and user-friendly training tool, but could also be easily placed on the shelf and referenced when needed.
Proforma was able to supply the multimedia DVD within a custom package. It appeals to both visual and audio learners as the material is presented both on a CD and in a printed brochure format. The piece is very compact and easily fits on a salesperson’s shelf for easy reference.
Proforma helped VW achieve all their objectives with this piece. VW sales professionals received comprehensive training on the new navigation system, and management received positive feedback from the trainees regarding the user-friendly quality of the piece.
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One of the most common questions we have with our clients is “what is vector artwork, can I use my jpg logo?”
The answer is no, you can’t use a .jpg logo when printing your logo on a promotional item or for your brochure. The video below done by the Logo Factory does a wonderful job at explaining why.