How fit Is your business…or YOU!

If you have ever been out to lunch with me, you will know I love a good old juicy cheeseburger or a hot buffalo300px-BurgerKing_Double_Whopper chicken sand which. The big question for professionals is how to stay fit while on the go.  Jessica Brandenburg from our marketing team outlines some ideas for our tight work schedules.

“If you’re anything like me, you know the importance of health and the value society places on it. But sometimes, it’s downright impossible to stick to your eating habits and workout routine. Consider all of those times you were running late to an appointment, swung by Burger King for a quick (and mouth-wateringly delicious!) Whopper just to show up five minutes early with a full gut and mayonnaise on your shirt. Have you ever traveled for work, being forced to stay in a hotel for a few nights, eating food on-the-road, and staring at the all-too-small “fitness center”? Deep inside you know that the food is out of your control – there isn’t much you can do without your own stove and sauce pan. But that gym… that fitness center that is big enough for one of your thighs to squeeze in (lest you had a Whopper) and a treadmill as old as your socks…” Click here for the rest!

 

Proforma Distinctive Marketing, Indianapolis Indiana, Eric Marasco

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The Internet is Changing-Browser vs. App

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I found an interesting article from Wired Magazine  talking about how the web is dead and applications are starting to take over. I also found some data from Flurry Analytics that states that in June 2010 that mobile apps consumption was at 43 minutes per day and now June 2011 it is up to 81 minutes per day.

The Wired article talked about what we do when we wake up…

You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook,Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.”

This is so true (sounds like me) and what is even more interesting is how will marketing professional handle this new way of interacting with media and brands. How will you stay top of mind with your clients and prospects. How will you different yourself locally?  With Flipboard and digital publications  how will printed collateral be used and viewed.

One thing I do know is that personal relationships will never replace technology and people will always end up buying products from people they respect and like.