Quick PR lessons learned: Indianapolis Children’s Choir

 

The Super Bowl in Indianapolis Indiana just finished up!
We took the Espresso To Go Show on the road again and talked with Laura Neidig with the Indianapolis Children’s Choir. We discuss the Super Bowl experience the ICC had and some nuggets Laura learned during the process.

 

 

Marketing and Design Perfection!

When it comes to branding, marketing, and design perfection one of the best brands in the world is Ferrari.  From the PMS Ferrari Red  to the high performance machines, Ferrari has huge brand recognition. Is the the quality of the car, great marketing, or the history behind the machines…who knows. What we do know is that they are fast. Check out this awesome video by Car Dealer Magazine.

Espresso To Go Show and Granita di Caffe’

Granita

Here is a

non-related promotional marketing post from Italy in 30 Seconds. Our video blog is named the Espresso To Go Show because we not only love espresso but Italy as well.  We are more of a purest when it comes to espresso drinks  (2 oz only), but this granita di caffe’ is awesome as well.

 

Guest Post from Pamela Marasco, founder of Cosituttimarketplace.com and author of Seeing and Savoring Italy

 

Summers not over yet, so there’s still plenty of time to enjoy an Italian granita di caffe’. A semi-frozen dessert made with sweetened espresso. Originally from Sicily, a granita (granita siciliana) is made from sugar, water and flavorings, freezing the ingredients while mixing them. In Italy, regional variations in preparation result in a coarse or smooth texture similar to a sorbet…Click here

We All Make Mistakes

We All Make Mistakes

I remember years ago I thought I was pretty close to perfect – yep, I admit it, I had been in positions that I was the shining star and could do no wrong – at least not as much wrong as those surrounding me, so I had the warped perception that I was so right all the time – boy, was I wrong!

Even when we are right, it may not make the situation better by being so – I will always remember a great quote by Jim Zarvos – “do you want to be right or do you want your relationships to work” – very deep if you really think about it.

But let’s say we are wrong – we made the mistake.  It’s how we handle it when we do make mistakes that sets us apart from the crowd.  Here are a few steps to help make the situation better:

1.       Deliver a swift response – don’t try to hide from it and hope they won’t notice or that it will just go away

2.       Show humility and empathy for what the customer is experiencing

3.       Accept your role of accountability

4.       Provide an honest explanation of what happened

5.       Make it right – or at least offer a solution and mend the relationship

If we would all take these five steps, not only will our business relationships be better, but all of our relationships will be better.

Guest Post from Serina Kelly, Owner of Relevate, specializing in helping businesses build relationships with their past, current and future clientele through consistent and useful media.

The Internet is Changing-Browser vs. App

Collage1

I found an interesting article from Wired Magazine  talking about how the web is dead and applications are starting to take over. I also found some data from Flurry Analytics that states that in June 2010 that mobile apps consumption was at 43 minutes per day and now June 2011 it is up to 81 minutes per day.

The Wired article talked about what we do when we wake up…

You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook,Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.”

This is so true (sounds like me) and what is even more interesting is how will marketing professional handle this new way of interacting with media and brands. How will you stay top of mind with your clients and prospects. How will you different yourself locally?  With Flipboard and digital publications  how will printed collateral be used and viewed.

One thing I do know is that personal relationships will never replace technology and people will always end up buying products from people they respect and like.