When it comes to marketing your organization needs to know your numbers. One of the most important numbers to understand are the impressions you have on your clients and prospects. The Advertising Speciality Institute 2012 Impression Study provided a powerful insight on what people are thinking.
– Respondents participating in ASI’s study each owned an average of 10 logoed promotional products.
– On average, respondents keep promotional products for 5.8 months.
– Eight out of 10 people polled said an item’s usefulness is the main reason they hold on to it.
– Even after they are done using an item, 66% of respondents said they don’t throw it out; they give it to someone else to use.
– Nearly nine out of 10 of respondents who have logoed promotional items can identify the advertiser on the items.
– Almost 31% of respondents said they were more likely to do business with an advertiser they hadn’t previously done business with after receiving a branded item from them.
Now those are some strong numbers!
Proforma Distinctive Marketing , Indianpolis Indiana, Eric Marasco
The Super Bowl in Indianapolis Indiana just finished up!
We took the Espresso To Go Show on the road again and talked with Laura Neidig with the Indianapolis Children’s Choir. We discuss the Super Bowl experience the ICC had and some nuggets Laura learned during the process.
Local business is key to the success of our US economy. Buy Local if you can!
When it comes to branding, marketing, and design perfection one of the best brands in the world is Ferrari. From the PMS Ferrari Red to the high performance machines, Ferrari has huge brand recognition. Is the the quality of the car, great marketing, or the history behind the machines…who knows. What we do know is that they are fast. Check out this awesome video by Car Dealer Magazine.
We All Make Mistakes
I remember years ago I thought I was pretty close to perfect – yep, I admit it, I had been in positions that I was the shining star and could do no wrong – at least not as much wrong as those surrounding me, so I had the warped perception that I was so right all the time – boy, was I wrong!
Even when we are right, it may not make the situation better by being so – I will always remember a great quote by Jim Zarvos – “do you want to be right or do you want your relationships to work” – very deep if you really think about it.
But let’s say we are wrong – we made the mistake. It’s how we handle it when we do make mistakes that sets us apart from the crowd. Here are a few steps to help make the situation better:
1. Deliver a swift response – don’t try to hide from it and hope they won’t notice or that it will just go away
2. Show humility and empathy for what the customer is experiencing
3. Accept your role of accountability
4. Provide an honest explanation of what happened
5. Make it right – or at least offer a solution and mend the relationship
If we would all take these five steps, not only will our business relationships be better, but all of our relationships will be better.
Guest Post from Serina Kelly, Owner of Relevate, specializing in helping businesses build relationships with their past, current and future clientele through consistent and useful media.
Talking about QR Codes and taking them to the next step. Also thank you to all the Proforma Distinctive Marketing Espresso To Go Show Fans for a great first year!