9 times out of 10 clients ask me this question. Are business cards still needed? Here is a guest post from Tom Zobel with some of his thoughts.
“Business cards. Are they even necessary nowadays? In an era of smartphone users and social media, when you meet someone face-to-face, is a paper exchange even needed?
Let’s think about this for a second. Say I meet someone at a business function and we want to swap information. I’m guessing we both have smartphones, social media accounts and five to 10 other ways of quickly staying in touch. Again I’m asking myself, “Do I need to bring paper into this equation?” My initial thoughts are… CLICK HER FOR THE REST”
Proforma Distinctive Marketing, Indianapolis Indiana
Here at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.
Looking for big results consider this…
Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!
Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!
Check out our new 2013 catalog for more great articles and Ideas.
Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis
The Glogo Power Packs are a great branding solution for all types of companies. Next time your iPhone needs charging wouldn’t you love to see your logo! Create your own walking marketing campaign.
Proforma Distinctive Marketing in Indianapolis Indiana, www.imprintitnow.com , 317.644.6807
Gripstic with a marketing slick is a great way to brand your business and create a distinctive difference.
Proforma Distinctive Marketing | Eric Marasco | www.imprintitnow.com | www.ericmarasco.com | Indianapolis
Eric’s thoughts on brochures and if they are dead or still alive and kicking!