Business Cards..Do you need them?

300px-Card_case9 times out of 10 clients ask me this question. Are business cards still needed?   Here is a guest post from Tom Zobel with some of his thoughts.

“Business cards. Are they even necessary nowadays? In an era of smartphone users and social media, when you meet someone face-to-face, is a paper exchange even needed?

Let’s think about this for a second. Say I meet someone at a business function and we want to swap information. I’m guessing we both have smartphones, social media accounts and five to 10 other ways of quickly staying in touch. Again I’m asking myself, “Do I need to bring paper into this equation?” My initial thoughts are… CLICK HER FOR THE REST”

Proforma Distinctive Marketing, Indianapolis Indiana

 

Tips For Your Next Tradeshow

imgres-1We work with many of our clients on distinctive tradeshow campaigns.  Here is some advice from our expert marketing team at Proforma.

Click Link text below

“Do you have a tradeshow coming up and are in need of a few tips to make your booth the best booth at the show? It’s a new year and what a great way to promote your business than by attending tradeshows. Check out these easy-to-do tips to help you have a successful tradeshow event.

1.    Trained booth attendance. Make sure you take the time to train your booth staff on your products and services. Unknowledgeable staff is unprofessional and..”

 Proforma Distinctive Marketing | Indianapolis, Indiana | We make your company look GREAT!

 

 

Get BIG, Creative Results on ANY Budget!

moneyHere at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

Quick PR lessons learned: Indianapolis Children’s Choir

 

The Super Bowl in Indianapolis Indiana just finished up!
We took the Espresso To Go Show on the road again and talked with Laura Neidig with the Indianapolis Children’s Choir. We discuss the Super Bowl experience the ICC had and some nuggets Laura learned during the process.

 

 

How To Celebrate An Anniversary Casino Style

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One of Proforma’s long term customers, North Star Mohican Casino, recognizes its anniversary every year with a big celebration for its staff and customers. As part of its 18th anniversary celebration, the casino wanted to offer a promotional item to its patrons. While Proforma provided the casino with high quality anniversary items in the past, this year’s product would have to top the rest.

North Star Mohican wanted to use a fun treat to grab their customers’ attention. Proforma not only provided the casino with a delicious food item, but a complete promotional program.

To participate, patrons had to amass 160 points in the casino. After this was accomplished, they could pick up one of the 12,000 custom candy bars created for North Star Mohican’s anniversary. Inside each candy bar wrapper, there was a sheet of FDA approved wax paper, which was considered a “ticket.” Based on the color, guests could win various increments of money and prizes.

The candy bar program made this North Star Mohican’s best anniversary yet. The prize tickets made their tasty promotion even more enticing and keep the patrons involved and entertained throughout the entire celebration!

 

Proforma Distinctive Marketing
Indianapolis Indiana
317.644.6807