The Two Taxi Problem

Calling a cab is a smart way to ensure that you have reliable transportation without having to deal with the hassles of parking. Calling two cabs, however, is potentially a disaster.

At first, it might seem like it’s a great idea to call two taxicabs from two different companies to schedule a pick up. Although each driver is probably highly reliable, there could be delays due to weather, traffic or mechanical issues. Placing two individual requests just seems like clever thinking. Read More

 

Guest Post from Robby Slaughter  owner of Slaughter Development,  focusing on accelerating business through methodology engineering.  Also the author of Failure: The Secret to Success. 

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The Internet is Changing-Browser vs. App

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I found an interesting article from Wired Magazine  talking about how the web is dead and applications are starting to take over. I also found some data from Flurry Analytics that states that in June 2010 that mobile apps consumption was at 43 minutes per day and now June 2011 it is up to 81 minutes per day.

The Wired article talked about what we do when we wake up…

You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook,Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.”

This is so true (sounds like me) and what is even more interesting is how will marketing professional handle this new way of interacting with media and brands. How will you stay top of mind with your clients and prospects. How will you different yourself locally?  With Flipboard and digital publications  how will printed collateral be used and viewed.

One thing I do know is that personal relationships will never replace technology and people will always end up buying products from people they respect and like.

 

Boosting Workspace Morale

Increased morale, reduced employee turnover and growing productivity… although there is no magic potion that will instantly make all of these things a reality, there are steps you can take to create a positive work environment for your employees. According to a recent study*, company culture had the greatest impact on employee morale. Create an employee-focused culture by rewarding employees for accomplishments, recognizing anniversaries and thanking them for a year of hard work… READ MORE.

Do You Play Tennis

The Espresso To Go show, from Proforma Distinctive Marketing,  hits the road visiting 3 coffee shops in Indianapolis Indiana. Robby Slaughter with Slaughter Development and Eric Marasco will discuss various marketing and productivity subjects and release the vlogs over the next few weeks. Here is the first one!