Go Green…Are You Ready?

blogemail_021913“You see the same thing in almost every grocery store: Reusable bags made out of recycled material are being used to carry items, entire aisles are dedicated to organic food and even the paper coffee cups carried by shoppers proudly display a small blurb about how the cup is either biodegradable or made from a certain percentage of recycled products. It seems like everyone has jumped on the “green” bandwagon these days… your company can, too, by starting with something as simple as the products you choose to promote your brand.

Before you start, arm yourself with as much knowledge of the eco-friendly industry as possible. Here are some things to keep in mind:

Know Your Material – Biodegradable plastic can be used for almost anything – pens, mugs, even USB flash drives. Fabric can also be made “green” by using organic cotton, bamboo or hemp. Recycled PET can also be a great alternative for items that typically use polyester or plastic.

Keep Every Step of the Process in Mind – If you’re looking to print a logo on a t-shirt made from organic fabric, for example, will you be using environmentally-friendly ink? Plastisol inks use phthalates and polyvinyl chloride, which aren’t eco-conscious. Instead, use water-based inks or inks that have non-PVC resins and non-phthalate plasticizers. If you’re packaging a product, keep that in mind as well – choosing a recycled box and recycled paper for any inserts is also something to consider

Stay Informed – Sites such as Green Seal, a nonprofit organization that gives their seal to products that have met rigorous environmental leadership standards, and the DMA Environmental Resource Center, which provides tools and articles that assist businesses in marketing in a more eco-friendly way, can help you to stay up-to-date on everything eco-friendly. Not only will this help you to make sustainable decisions for your company, but it will also help you to become more knowledgeable for eco-conscious clients and prospects.

Keep the Initiative Going – Promoting your company with sustainable promotional products is an easy way to start helping your business to be more conscious of the environment, but it shouldn’t stop there! The more that your company goes green, the more it can benefit. Companies that focus on reducing energy consumption can also reduce their energy bills and tax credits may be available to companies who use environmentally-friendly business practices. Additionally, the Green Business Bureau reported that companies who promote a healthier workplace, whether it is through organic food selections or the use of environmentally-friendly cleaning products, reported 20 percent less sick days used by employees a year!”

So, concerning going green on your next promotional campaign and show your clients you care!

Proforma Distinctive Marketing, Indianapolis Indiana


GUEST POST  by By Leslie Bissell

Resources From ASI





No more wrinkled T-shirts, try this…

A computer training company approached Proforma in the hopes of mending a problem that they had in the past with their tradeshow promotions: their shrink-wrapped t-shirts, while creative and easy to transport, had stayed too wrinkled for anyone to wear. The company was looking for a new way to package and manufacture t-shirts for their upcoming tradeshows that would not only be eye-catching but also wearable.

Proforma suggested folding, rolling and banding the shirts together with an 11″ by 2″ printed paper band, all held together with a piece of double-sided tape. Additionally, they developed two vivid t-shirt designs that could be passed out during events.

Proforma’s solution was the most unique and cost-effective that the company had ever seen, and the rolled-up t-shirts were a hit at the computer training company’s tradeshow. Just like the t-shirts that they provided, the company agreed that Proforma was a perfect, cost-effective fit for their tradeshow promotion needs.

Let us help your company stand out at your next tradeshow or event.

Proforma Distinctive Marketing, Indianapolis Indiana

Tips For Your Next Tradeshow

imgres-1We work with many of our clients on distinctive tradeshow campaigns.  Here is some advice from our expert marketing team at Proforma.

Click Link text below

“Do you have a tradeshow coming up and are in need of a few tips to make your booth the best booth at the show? It’s a new year and what a great way to promote your business than by attending tradeshows. Check out these easy-to-do tips to help you have a successful tradeshow event.

1.    Trained booth attendance. Make sure you take the time to train your booth staff on your products and services. Unknowledgeable staff is unprofessional and..”

 Proforma Distinctive Marketing | Indianapolis, Indiana | We make your company look GREAT!



Quick PR lessons learned: Indianapolis Children’s Choir


The Super Bowl in Indianapolis Indiana just finished up!
We took the Espresso To Go Show on the road again and talked with Laura Neidig with the Indianapolis Children’s Choir. We discuss the Super Bowl experience the ICC had and some nuggets Laura learned during the process.