QR codes have been a great addition to many marketing programs over the last year or so. Here at Proforma Distinctive Marketing have talked about how to be creative with QR codes to the basics of QR codes . Robby Slaughter author of Failure: The Secret to Success and I discuss the do’s and don’ts with QR codes.
What can you learn about marketing, branding, sales, and business ownership from these surfers at the Billabong Pro Tahiti Event. How about ride the wave and grab the opportunities that are given to you and never look back. Don’t hesitate with your decisions and adjust as you go. And most important, Have FUN!
Here is a
non-related promotional marketing post from Italy in 30 Seconds. Our video blog is named the Espresso To Go Show because we not only love espresso but Italy as well. We are more of a purest when it comes to espresso drinks (2 oz only), but this granita di caffe’ is awesome as well.
Zappos.com, an online shoe and apparel shop, wanted to increase participation in their employee incentive program by making their rewards fun and unique. They wanted to purchase non-traditional items at low quantities for its ‘Zollar Store,’ a place where its employees could redeem their ‘Zappos dollars’ for Zappos-branded promotional items.
Employees can earn Zappos dollars for excellent performance, great customer service, impressive effort and community service. After being referred to Proforma, Zappos placed two basic orders to see how the results turned out. Everything went so well, they invited Proforma to present ideas for an upcoming Zollar Store budget.
Proforma identified more than 100 unique options which included samples and shipping. Zappos was impressed and selected products including flasks, banks, garment bags, tumblers with crazy straws, and baseballs, among other items for the store.
Zappos has been impressed with the items provided for the store. A representative from the online shoe and apparel shop said, “Thanks so much for being so on top of it! Proforma wows me on a daily basis.” Zappos has selected Proforma for additional projects based on this program’s success.