When it comes to marketing your organization needs to know your numbers. One of the most important numbers to understand are the impressions you have on your clients and prospects. The Advertising Speciality Institute 2012 Impression Study provided a powerful insight on what people are thinking.
– Respondents participating in ASI’s study each owned an average of 10 logoed promotional products.
– On average, respondents keep promotional products for 5.8 months.
– Eight out of 10 people polled said an item’s usefulness is the main reason they hold on to it.
– Even after they are done using an item, 66% of respondents said they don’t throw it out; they give it to someone else to use.
– Nearly nine out of 10 of respondents who have logoed promotional items can identify the advertiser on the items.
– Almost 31% of respondents said they were more likely to do business with an advertiser they hadn’t previously done business with after receiving a branded item from them.
Now those are some strong numbers!
Proforma Distinctive Marketing , Indianpolis Indiana, Eric Marasco
Here at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.
Looking for big results consider this…
Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!
Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!
Check out our new 2013 catalog for more great articles and Ideas.
Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis
We always talk about tracking your marketing programs, but we also talk with clients about how important it is to have a good follow-up sales or touch program. Robby Slaughter and Eric Marasco discuss marketing touch programs.
I know that I have done a few Espresso To Go shows discussing QR Codes and a recent poll as well, but here is one application utilizing direct mail, promotional products, printed item, micro-web site, analytics, and QR codes. Talk about utilizing all types of targeted media.
Talking about QR Codes and taking them to the next step. Also thank you to all the Proforma Distinctive Marketing Espresso To Go Show Fans for a great first year!
Siemens Energy, a major player in the generation, transmission and distribution of power throughout the world, turned to Proforma for a way to draw attendees to the company’s presentation during an energy conference in Washington, D.C.
Proforma developed the theme of ‘energizing’ the audience while they listened. Thinking out of the box, Proforma suggested a custom energy drink with a custom invitation card inviting them into the room. Cans were distributed during the conference and recipients were encouraged to attend.
Siemens went to the trade show with 1,000 cans in hand, anticipating that they would only need 500. The client was pleasantly surprised when all 1,000 cans were handed out and there was standing room only during the presentation. The energy drink provided attendees a boost to get them through the day and into the presentation. The custom energy drink went over so well that Siemens went on to place several reorders for offices throughout the U.S.
Browse our online portfolio for more great promotional marketing Ideas.
Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines with a national campaign. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines.
Proforma suggested using the Hot Shot slot machine’s prominent flame theme on custom labels and packaging to link all of the elements together. To reach the decision-maker, Proforma used a private label bottle of hot sauce packaged in an eye-catching, custom firecracker tube. Hot Shot machines were introduced in several ways to reach the consumer market. Proforma created more than 100,000 mini hot sauce bottles with the same custom-designed labels and custom packaged red hot mints.
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
*Source Proforma Marketing Department
Would love to here your thoughts on this one!