Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines with a national campaign. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines.
Proforma suggested using the Hot Shot slot machine’s prominent flame theme on custom labels and packaging to link all of the elements together. To reach the decision-maker, Proforma used a private label bottle of hot sauce packaged in an eye-catching, custom firecracker tube. Hot Shot machines were introduced in several ways to reach the consumer market. Proforma created more than 100,000 mini hot sauce bottles with the same custom-designed labels and custom packaged red hot mints.
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
*Source Proforma Marketing Department
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