Marketing and Sales Follow-up!

We always talk about tracking your marketing programs, but we also talk with clients about how important it is to have a good follow-up sales or touch program. Robby Slaughter and Eric Marasco discuss marketing touch programs.

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Incentives That Work!

We have talked about this before. Employees sometimes want more than just a pat on the back for a job well done.  Showing your employees your appreciation for their hard work will increase moraleimprove productivity and create a positive atmosphere. Whether you present your employees with practical office accessories or a regal plaque, your token of appreciation is invaluable to your employees. People like to be recognized and the notice of being honored and appreciated goes a long way.

Celebrate anniversaries, reward reaching year-end goals or give special recognition to an employee that has gone above and beyond. Awarding professional achievements will improve the culture of your workplace and create a feeling of camaraderie amongst coworkers.

Looking for some distinctive marketing ideas, check out our online catalog.

Proforma Distinctive Marketing
Indianapolis, Indiana

How To Boost Morale

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An organization can boost morale in many ways. Here are a few ideas.
1) Recognize employee successes
2) Anniversaries 
3) Major Milestones 
4) Sales Records
5) Going Above Beyond
These are just a few ideas to increase morale and boost productivity. From unique awards and trophies to custom programs that allow employees to select their own gifts companies can find many distinctive ways to create outstanding appreciation campaigns. 
Need more ideas? Browse our Fall/Winter Catalog for more products that are sure to inspire or give us a call.
Indianapolis Indiana
317.6744.6807

Employee Incentive Program with Zappos.com

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Zappos.com, an online shoe and apparel shop, wanted to increase participation in their employee incentive program by making their rewards fun and unique. They wanted to purchase non-traditional items at low quantities for its ‘Zollar Store,’ a place where its employees could redeem their ‘Zappos dollars’ for Zappos-branded promotional items.

Employees can earn Zappos dollars for excellent performance, great customer service, impressive effort and community service. After being referred to Proforma, Zappos placed two basic orders to see how the results turned out. Everything went so well, they invited Proforma to present ideas for an upcoming Zollar Store budget.

Proforma identified more than 100 unique options which included samples and shipping. Zappos was impressed and selected products including flasks, banks, garment bags, tumblers with crazy straws, and baseballs, among other items for the store.

Zappos has been impressed with the items provided for the store. A representative from the online shoe and apparel shop said, “Thanks so much for being so on top of it! Proforma wows me on a daily basis.” Zappos has selected Proforma for additional projects based on this program’s success.

Browse our online portfolio.

We All Make Mistakes

We All Make Mistakes

I remember years ago I thought I was pretty close to perfect – yep, I admit it, I had been in positions that I was the shining star and could do no wrong – at least not as much wrong as those surrounding me, so I had the warped perception that I was so right all the time – boy, was I wrong!

Even when we are right, it may not make the situation better by being so – I will always remember a great quote by Jim Zarvos – “do you want to be right or do you want your relationships to work” – very deep if you really think about it.

But let’s say we are wrong – we made the mistake.  It’s how we handle it when we do make mistakes that sets us apart from the crowd.  Here are a few steps to help make the situation better:

1.       Deliver a swift response – don’t try to hide from it and hope they won’t notice or that it will just go away

2.       Show humility and empathy for what the customer is experiencing

3.       Accept your role of accountability

4.       Provide an honest explanation of what happened

5.       Make it right – or at least offer a solution and mend the relationship

If we would all take these five steps, not only will our business relationships be better, but all of our relationships will be better.

Guest Post from Serina Kelly, Owner of Relevate, specializing in helping businesses build relationships with their past, current and future clientele through consistent and useful media.

Social Media vs Real Life

Social Media has been a big part of our business over the last 3 years and we have helped our clients and referral partners with understanding the marketing impact of Social Media as well. We found this video on YouTube and thought is was hilarious and wanted to share.