We always talk about tracking your marketing programs, but we also talk with clients about how important it is to have a good follow-up sales or touch program. Robby Slaughter and Eric Marasco discuss marketing touch programs.
We have talked about this before. Employees sometimes want more than just a pat on the back for a job well done. Showing your employees your appreciation for their hard work will increase morale, improve productivity and create a positive atmosphere. Whether you present your employees with practical office accessories or a regal plaque, your token of appreciation is invaluable to your employees. People like to be recognized and the notice of being honored and appreciated goes a long way.
Celebrate anniversaries, reward reaching year-end goals or give special recognition to an employee that has gone above and beyond. Awarding professional achievements will improve the culture of your workplace and create a feeling of camaraderie amongst coworkers.
Looking for some distinctive marketing ideas, check out our online catalog.
Zappos.com, an online shoe and apparel shop, wanted to increase participation in their employee incentive program by making their rewards fun and unique. They wanted to purchase non-traditional items at low quantities for its ‘Zollar Store,’ a place where its employees could redeem their ‘Zappos dollars’ for Zappos-branded promotional items.
Employees can earn Zappos dollars for excellent performance, great customer service, impressive effort and community service. After being referred to Proforma, Zappos placed two basic orders to see how the results turned out. Everything went so well, they invited Proforma to present ideas for an upcoming Zollar Store budget.
Proforma identified more than 100 unique options which included samples and shipping. Zappos was impressed and selected products including flasks, banks, garment bags, tumblers with crazy straws, and baseballs, among other items for the store.
Zappos has been impressed with the items provided for the store. A representative from the online shoe and apparel shop said, “Thanks so much for being so on top of it! Proforma wows me on a daily basis.” Zappos has selected Proforma for additional projects based on this program’s success.
We All Make Mistakes
I remember years ago I thought I was pretty close to perfect – yep, I admit it, I had been in positions that I was the shining star and could do no wrong – at least not as much wrong as those surrounding me, so I had the warped perception that I was so right all the time – boy, was I wrong!
Even when we are right, it may not make the situation better by being so – I will always remember a great quote by Jim Zarvos – “do you want to be right or do you want your relationships to work” – very deep if you really think about it.
But let’s say we are wrong – we made the mistake. It’s how we handle it when we do make mistakes that sets us apart from the crowd. Here are a few steps to help make the situation better:
1. Deliver a swift response – don’t try to hide from it and hope they won’t notice or that it will just go away
2. Show humility and empathy for what the customer is experiencing
3. Accept your role of accountability
4. Provide an honest explanation of what happened
5. Make it right – or at least offer a solution and mend the relationship
If we would all take these five steps, not only will our business relationships be better, but all of our relationships will be better.