How Do You Treat Your Employees?

 

After a conversation with an executive at CONSOL Energy (CNX), Proforma learned the coal and gas company’s Gas Group had received the J. Brett Harvey Safety Award. This award recognizes CNX sites that have achieved one million hours without an accident. To recognize the workers’ dedication to maintaining a safe environment, CNX wanted to reward everyone in the group with embroidered jackets featuring the Harvey Safety Award logo. They turned to Proforma to find the right solution.

To meet CNX’s request, Proforma provided 400 high-quality jackets that could be embroidered. But Proforma’s work didn’t stop there. As an additional ‘thank you,’ each employee could choose one free, high-end item from a list of options. Usually CNX would take care of finding out what everyone wanted, purchasing the items and sending them out, but they didn’t want to go through the process again. They turned to Proforma to manage the entire program.

After collecting all the data and determining what each employee wanted, Proforma’s initial order for embroidered jackets turned into a sale for not only jackets, but also TVs, generators, bags and more. Proforma’s dedication to the project was rewarded when CNX asked for the same program the next year. With the relationship now established, Proforma plans on working on this incentive project for years to come.

Put awards and incentive programs in place to encourage growth and success at Proforma Distinctive Marketing! Contact us now and browse our catalog for distinctive marketing ideas for your next project.

Indianapolis, Indiana | Eric Marasco | Proforma Distinctive Marketing

How fit Is your business…or YOU!

If you have ever been out to lunch with me, you will know I love a good old juicy cheeseburger or a hot buffalo chicken sand which. The big question for professionals is how to stay fit while on the go.  Jessica Brandenburg from our marketing team outlines some ideas for our tight work schedules.

“If you’re anything like me, you know the importance of health and the value society places on it. But sometimes, it’s downright impossible to stick to your eating habits and workout routine. Consider all of those times you were running late to an appointment, swung by Burger King for a quick (and mouth-wateringly delicious!) Whopper just to show up five minutes early with a full gut and mayonnaise on your shirt. Have you ever traveled for work, being forced to stay in a hotel for a few nights, eating food on-the-road, and staring at the all-too-small “fitness center”? Deep inside you know that the food is out of your control – there isn’t much you can do without your own stove and sauce pan. But that gym… that fitness center that is big enough for one of your thighs to squeeze in (lest you had a Whopper) and a treadmill as old as your socks…” Click here for the rest!

 

Proforma Distinctive Marketing, Indianapolis Indiana, Eric Marasco

80/20 Rule, Get your Eraser!

Proforma Distinctive Marketing, Indianapolis, Helping organization look their best!

 

Get BIG, Creative Results on ANY Budget!

Here at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

Glogo Power Packs…Great Branding Solutions

The Glogo Power Packs are a great branding solution for all types of companies. Next time your iPhone needs charging wouldn’t you love to see your logo! Create your own walking marketing campaign.

Proforma Distinctive Marketing in Indianapolis Indiana, www.imprintitnow.com , 317.644.6807

Gripstic, A different way to brand your business.

Gripstic with a marketing slick is a great way to brand your business and create a distinctive difference.

Proforma Distinctive Marketing | Eric Marasco | www.imprintitnow.com | www.ericmarasco.com | Indianapolis

Branding Solutions for EVERY office

 

As long as your customers work in an office, you can be sure they need accessories. Most workers are in their offices at least eight hours a day, 227 days a year. This presents a unique opportunity to keep your name in front of them and keep your company top-of-mind all year long. Providing practical and clever office accessories will make your customers’ and prospects’ lives a little easier – or entertaining – at work each day. Promotional desk accessories like paperclip holders, sticky note dispensers and letter openers, are useful and have longevity… READ MORE.

Promotional and Printing expert, Eric Marasco with Proforma Distinctive Marketing in Indianapolis Indiana.

How Apparel Does It All

 

Odds are, you’ve pulled on a t-shirt promoting a company’s brand without even thinking about it (Chicago Bears? Abercrombie & Fitch?). Don’t you want others advertising your brand, too? Apparel is the largest category within the promotional products industry for good reason. Think about it… If the average promotional product is kept for seven months and 81% of recipients keep useful items, apparel’s definitely at the upper end of the spectrum.

 

Check out some great ideas for custom apparel  for your next promotion.

 

Questions you can always contact us at www.imprintitnow.com

 

Proforma Distinctive Marketing

Indianapolis IN 46236

317.644.6807

Marketing and Sales Follow-up!

We always talk about tracking your marketing programs, but we also talk with clients about how important it is to have a good follow-up sales or touch program. Robby Slaughter and Eric Marasco discuss marketing touch programs.

Incentives That Work!

We have talked about this before. Employees sometimes want more than just a pat on the back for a job well done.  Showing your employees your appreciation for their hard work will increase morale, improve productivity and create a positive atmosphere. Whether you present your employees with practical office accessories or a regal plaque, your token of appreciation is invaluable to your employees. People like to be recognized and the notice of being honored and appreciated goes a long way.

Celebrate anniversaries, reward reaching year-end goals or give special recognition to an employee that has gone above and beyond. Awarding professional achievements will improve the culture of your workplace and create a feeling of camaraderie amongst coworkers.

Looking for some distinctive marketing ideas, check out our online catalog.

Proforma Distinctive Marketing

Indianapolis, Indiana

www.imprintitnow.com