Men Like Pink Too

Some Interesting data from Barbara Sulik from our marketing teams blog…

“According to the Centers for Disease Control and Prevention, Cancer is the #2 killer of both females and males, just a few percentage points below Heart disease.   One of the most talked about and recognized cancer is Breast Cancer.  While not nearly as common or well publicized, men are diagnosed with breast cancer as well.  The Susan G. Komen foundation shares the following statistics regarding rates of breast cancer incidence amongst men and woman in 2010 (most recent data available)…”

More Here…


Proforma Distinctive Marketing | Indianapolis, Indiana

Hole-In-One At Your Next Golf Event

BlogImage_AprilSpring is here and now is the time to plan your outdoor events.  Golf events are among the most popular corporate sponsored events.   A golf event allows the host to conduct business meetings outside of the office, often times reducing the prospect’s defense walls and commanding the attention of the decision maker for an entire day.  Most importantly, a golf event allows you to further build relationships with clients and employees.

Just as you would for a meeting, establish an agenda to include a formal business message delivered prior to anyone getting into a golf cart.  Most attendees would expect to hear a relevant presentation, but do attempt to keep the message brief.  General rule of thumb is that this is the event kickoff and shouldn’t exceed 30 minutes.

When planning a golf event, the following should be considered:

•    Set a budget.  Your budget should be considerate of green fees, event promotions, food and beverage, the cost of any non-playing attendees and any prizes you wish to give away.

•    Determine the maximum number of attendees.  Include your guests and individuals you intend to invite from your organization.   This should include your host players and non-golfing staff.

•    Select the location and time of your golf event.  The most popular tee times are 8AM and 1PM.  Be considerate of travel times to and from the golf course and ensure that the facility has an adequately sized clubhouse for your event.

•    Develop an agenda.  Build in time for your welcoming message and closing ceremonies, if applicable.  If your event includes 18-holes, make sure to build in time to break for lunch.

•    Send out invitations.  You’ll need to present a final count to the course, so make sure you state all of the details of the event, provide the event agenda, and an easy way to RSVP on the invitation.  Many hosts choose to elect an online event registration form.

•    Determine food, beverage and prizes.  Continental breakfast and boxed lunches are among the easiest choices.  Popular prizes include a sleeve of golf balls, golf shirts, golf accessories and trophies.

•    Select the event format.  Scramble and Best Ball are the most popular formats for golf events.  Scramble allows each player to tee off and the play continues from the best tee shot.  Best Ball allows each player to play their own ball, but the best score in a foursome is recorded.

•    Invite guests and determine pairings.  A host player should be included with every foursome.  Pairings are typically due to the golf course 24 hours prior to the event.

Looking for ways to make your golf event one-of-a –kind?  Try adding a theme to your event to encourage the fun!

GUEST POSTING BY: Melissa Gutschmidt, programs coordinator at Proforma

Our Spring Catalog

Proforma Distinctive Marketing | Indianapolis, Indiana


Tips For Your Next Tradeshow

imgres-1We work with many of our clients on distinctive tradeshow campaigns.  Here is some advice from our expert marketing team at Proforma.

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“Do you have a tradeshow coming up and are in need of a few tips to make your booth the best booth at the show? It’s a new year and what a great way to promote your business than by attending tradeshows. Check out these easy-to-do tips to help you have a successful tradeshow event.

1.    Trained booth attendance. Make sure you take the time to train your booth staff on your products and services. Unknowledgeable staff is unprofessional and..”

 Proforma Distinctive Marketing | Indianapolis, Indiana | We make your company look GREAT!



Get BIG, Creative Results on ANY Budget!

moneyHere at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

Stop The SHOW- Great Ideas For Your Next Event!


Have you thought about sweet treats to creative key chains, promotional items at tradeshows say a lot about your brand. Ensure that your organization stands out at your next tradeshow with creative, eye-catching promotional items that will leave your booth visitors remembering you long after the event is over. Choose from an assortment of uniquely shaped mint cases, lip balms with customizable labels, banner pens and much more!

Need more ideas? Browse our Winter/Spring Catalog for more promotional items to feature at your next tradeshow or event.

Proforma Distinctive Marketing

Indianapolis Indiana

Promotional Products vs. Baseball


Just like with your business, loyalty is everything in sports. The baseball season is coming fast and everyone is loyal to a team. 

No matter what the score is – sports teams have a following that is strong and committed. Create that same bond with your customers and draw in prospects with sports and outdoor living promotional products  Showing fans your allegiance to the home team will make them more inclined to be loyal to you…. READ MORE

Indianapolis Indiana