goals

Get BIG, Creative Results on ANY Budget!

Eric MarascoLeave a comment

moneyHere at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

What Does your Brand Say?

Eric Marasco2 Comments

The main foundation of your brand is your logo. It is what everyone sees and talks about. Some say it is the first impression. That is why it is one of the most important parts of your business, big or small. Your brand is you, your company vision,  it is what you say you are, and it is what you promise your clients.  You brand needs to tell your clients and prospects you message quickly without any confusion . With the start to the year, I am hearing many people talk about personal goals, vision and mission statements, and accountability partners. Have you thought about your branding goals? Take a step back and put your marketing road map together and what areas you need to explore; direct mail, affinity programs, promotional campaigns, radio or TV, blogs, social media, printed material, and much much more. Dwight D. Eisenhower said “In preparing for battle I have always found that plans are useless, but planning is indispensable.”