One of Proforma’s long term customers, North Star Mohican Casino, recognizes its anniversary every year with a big celebration for its staff and customers. As part of its 18th anniversary celebration, the casino wanted to offer a promotional item to its patrons. While Proforma provided the casino with high quality anniversary items in the past, this year’s product would have to top the rest.
North Star Mohican wanted to use a fun treat to grab their customers’ attention. Proforma not only provided the casino with a delicious food item, but a complete promotional program.
To participate, patrons had to amass 160 points in the casino. After this was accomplished, they could pick up one of the 12,000 custom candy bars created for North Star Mohican’s anniversary. Inside each candy bar wrapper, there was a sheet of FDA approved wax paper, which was considered a “ticket.” Based on the color, guests could win various increments of money and prizes.
The candy bar program made this North Star Mohican’s best anniversary yet. The prize tickets made their tasty promotion even more enticing and keep the patrons involved and entertained throughout the entire celebration!
Proforma Distinctive Marketing 