Case Study: Doing Trade show right!

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Harris Communications and Medite GmbH turned to Proforma for help with providing professional looking, yet affordable printed materials for an upcoming tradeshow. The two companies were in need of 65 full-color meter boards and iron bases to serve as their tradeshow displays, plus 5,750 full-color catalogs to handout to tradeshow attendees. Tight deadlines had to be met, making it even more important for Harris Communications and Medite GmbH to partner with a solutions provider that could guarantee their products would arrive in time for the tradeshow.

Proforma assured their customers they could handle the job and did so, delivering all of the signage, bases and catalogs on-time. They also provided the two companies the most cost-effective, high quality options available, delivering everything on-budget.

Both Harris Communications and Medite GmbH were very satisfied with Proforma’s speed and efficiency in providing these products and printed pieces. They now recognize Proforma as a full service marketing resource for all of their tradeshow and business needs.

Proforma Distinctive Marketing | Indianapolis, Indiana | Eric Marasco | 317.644.6807

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How Do You Treat Your Employees?

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After a conversation with an executive at CONSOL Energy (CNX), Proforma learned the coal and gas company’s Gas Group had received the J. Brett Harvey Safety Award. This award recognizes CNX sites that have achieved one million hours without an accident. To recognize the workers’ dedication to maintaining a safe environment, CNX wanted to reward everyone in the group with embroidered jackets featuring the Harvey Safety Award logo. They turned to Proforma to find the right solution.

To meet CNX’s request, Proforma provided 400 high-quality jackets that could be embroidered. But Proforma’s work didn’t stop there. As an additional ‘thank you,’ each employee could choose one free, high-end item from a list of options. Usually CNX would take care of finding out what everyone wanted, purchasing the items and sending them out, but they didn’t want to go through the process again. They turned to Proforma to manage the entire program.

After collecting all the data and determining what each employee wanted, Proforma’s initial order for embroidered jackets turned into a sale for not only jackets, but also TVs, generators, bags and more. Proforma’s dedication to the project was rewarded when CNX asked for the same program the next year. With the relationship now established, Proforma plans on working on this incentive project for years to come.

Put awards and incentive programs in place to encourage growth and success at Proforma Distinctive Marketing! Contact us now and browse our catalog for distinctive marketing ideas for your next project.

Indianapolis, Indiana | Eric Marasco | Proforma Distinctive Marketing

No more wrinkled T-shirts, try this…

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A computer training company approached Proforma in the hopes of mending a problem that they had in the past with their tradeshow promotions: their shrink-wrapped t-shirts, while creative and easy to transport, had stayed too wrinkled for anyone to wear. The company was looking for a new way to package and manufacture t-shirts for their upcoming tradeshows that would not only be eye-catching but also wearable.

Proforma suggested folding, rolling and banding the shirts together with an 11″ by 2″ printed paper band, all held together with a piece of double-sided tape. Additionally, they developed two vivid t-shirt designs that could be passed out during events.

Proforma’s solution was the most unique and cost-effective that the company had ever seen, and the rolled-up t-shirts were a hit at the computer training company’s tradeshow. Just like the t-shirts that they provided, the company agreed that Proforma was a perfect, cost-effective fit for their tradeshow promotion needs.

Let us help your company stand out at your next tradeshow or event.

Proforma Distinctive Marketing, Indianapolis Indiana

Get BIG, Creative Results on ANY Budget!

moneyHere at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

PRESS RELEASE: Proforma Distinctive Marketing Expands

Proforma Distinctive Marketing Press Release
For Immediate Release: August 8, 2012
Contact: Eric Marasco, Owner
Phone: 317- 331-6682
Email: eric.marasco@proforma.com

Proforma Distinctive Marketing Expands and Announces New Sales Contractor

Indianapolis, IN: August 8, 2012 – Proforma Distinctive Marketing is please to announce the addition of Paula Carey. Paula is a graduate of Indiana Univeristy with over twenty-five years of experience in nonprofit management, meeting/event show management, and developing interactive marketing campaigns. Paula was also listed in the Indianapolis Business Journals 2001 40 under 40, graduate of the Dale Carnegie Human Relations Course, and brings a great deal of marketing knowledge to the Proforma Distinctive Marketing team.

Proforma Distinctive Marketing helps their clients market their business by providing distinctive marketing campaigns, promotional products, commercial printing services and e-commerce solutions. They offer one-stop shopping opportunities for all of a company’s marketing needs.

Paula lives in Noblesville Indiana with her husband and has two children, five step-children, and six grandchildren.