Case Study: Doing Trade show right!

Harris Communications and Medite GmbH turned to Proforma for help with providing professional looking, yet affordable printed materials for an upcoming tradeshow. The two companies were in need of 65 full-color meter boards and iron bases to serve as their tradeshow displays, plus 5,750 full-color catalogs to handout to tradeshow attendees. Tight deadlines had to be met, making it even more important for Harris Communications and Medite GmbH to partner with a solutions provider that could guarantee their products would arrive in time for the tradeshow.

Proforma assured their customers they could handle the job and did so, delivering all of the signage, bases and catalogs on-time. They also provided the two companies the most cost-effective, high quality options available, delivering everything on-budget.

Both Harris Communications and Medite GmbH were very satisfied with Proforma’s speed and efficiency in providing these products and printed pieces. They now recognize Proforma as a full service marketing resource for all of their tradeshow and business needs.

Proforma Distinctive Marketing | Indianapolis, Indiana | Eric Marasco | 317.644.6807

How Do You Treat Your Employees?

 

After a conversation with an executive at CONSOL Energy (CNX), Proforma learned the coal and gas company’s Gas Group had received the J. Brett Harvey Safety Award. This award recognizes CNX sites that have achieved one million hours without an accident. To recognize the workers’ dedication to maintaining a safe environment, CNX wanted to reward everyone in the group with embroidered jackets featuring the Harvey Safety Award logo. They turned to Proforma to find the right solution.

To meet CNX’s request, Proforma provided 400 high-quality jackets that could be embroidered. But Proforma’s work didn’t stop there. As an additional ‘thank you,’ each employee could choose one free, high-end item from a list of options. Usually CNX would take care of finding out what everyone wanted, purchasing the items and sending them out, but they didn’t want to go through the process again. They turned to Proforma to manage the entire program.

After collecting all the data and determining what each employee wanted, Proforma’s initial order for embroidered jackets turned into a sale for not only jackets, but also TVs, generators, bags and more. Proforma’s dedication to the project was rewarded when CNX asked for the same program the next year. With the relationship now established, Proforma plans on working on this incentive project for years to come.

Put awards and incentive programs in place to encourage growth and success at Proforma Distinctive Marketing! Contact us now and browse our catalog for distinctive marketing ideas for your next project.

Indianapolis, Indiana | Eric Marasco | Proforma Distinctive Marketing

No more wrinkled T-shirts, try this…

A computer training company approached Proforma in the hopes of mending a problem that they had in the past with their tradeshow promotions: their shrink-wrapped t-shirts, while creative and easy to transport, had stayed too wrinkled for anyone to wear. The company was looking for a new way to package and manufacture t-shirts for their upcoming tradeshows that would not only be eye-catching but also wearable.

Proforma suggested folding, rolling and banding the shirts together with an 11″ by 2″ printed paper band, all held together with a piece of double-sided tape. Additionally, they developed two vivid t-shirt designs that could be passed out during events.

Proforma’s solution was the most unique and cost-effective that the company had ever seen, and the rolled-up t-shirts were a hit at the computer training company’s tradeshow. Just like the t-shirts that they provided, the company agreed that Proforma was a perfect, cost-effective fit for their tradeshow promotion needs.

Let us help your company stand out at your next tradeshow or event.

Proforma Distinctive Marketing, Indianapolis Indiana

Numbers Don’t Lie!

When it comes to marketing your organization needs to know your numbers. One of the most important numbers to understand are the impressions you have on your clients and prospects.  The Advertising Speciality Institute 2012 Impression Study provided a powerful insight on what people are thinking.

– Respondents participating in ASI’s study each owned an average of 10 logoed promotional products.

– On average, respondents keep promotional products for 5.8 months.

– Eight out of 10 people polled said an item’s usefulness is the main reason they hold on to it.

– Even after they are done using an item, 66% of respondents said they don’t throw it out; they give it to someone else to use.

– Nearly nine out of 10 of respondents who have logoed promotional items can identify the advertiser on the items.

– Almost 31% of respondents said they were more likely to do business with an advertiser they hadn’t previously done business with after receiving a branded item from them.

Now those are some strong numbers!

Proforma Distinctive Marketing , Indianpolis Indiana, Eric Marasco

Get BIG, Creative Results on ANY Budget!

Here at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis

Branding Solutions for EVERY office

 

As long as your customers work in an office, you can be sure they need accessories. Most workers are in their offices at least eight hours a day, 227 days a year. This presents a unique opportunity to keep your name in front of them and keep your company top-of-mind all year long. Providing practical and clever office accessories will make your customers’ and prospects’ lives a little easier – or entertaining – at work each day. Promotional desk accessories like paperclip holders, sticky note dispensers and letter openers, are useful and have longevity… READ MORE.

Promotional and Printing expert, Eric Marasco with Proforma Distinctive Marketing in Indianapolis Indiana.

PRESS RELEASE: Proforma Distinctive Marketing Expands

Proforma Distinctive Marketing Press Release
For Immediate Release: August 8, 2012
Contact: Eric Marasco, Owner
Phone: 317- 331-6682
Email: eric.marasco@proforma.com

Proforma Distinctive Marketing Expands and Announces New Sales Contractor

Indianapolis, IN: August 8, 2012 – Proforma Distinctive Marketing is please to announce the addition of Paula Carey. Paula is a graduate of Indiana Univeristy with over twenty-five years of experience in nonprofit management, meeting/event show management, and developing interactive marketing campaigns. Paula was also listed in the Indianapolis Business Journals 2001 40 under 40, graduate of the Dale Carnegie Human Relations Course, and brings a great deal of marketing knowledge to the Proforma Distinctive Marketing team.

Proforma Distinctive Marketing helps their clients market their business by providing distinctive marketing campaigns, promotional products, commercial printing services and e-commerce solutions. They offer one-stop shopping opportunities for all of a company’s marketing needs.

Paula lives in Noblesville Indiana with her husband and has two children, five step-children, and six grandchildren.

10 Things I liked from the Apple WWDE

The Apple WWDE had some cool new updates and features. Just in case you don’t have time to read a long transcription or don’t have time to watch the replay, here are my top 10 game changers from Apple (in my opinion).

1) Overall a thinner MacBook Pro. I was hoping for a lower price point below $2199

2) iCloud acting more like Dropbox.

3) Use my laptop with Apple TV, might be time to spring for one.

4) Seri integration with car makers. This will be cool, but I don’t plan on buying a new car anytime soon.

5) Facebook integration is IOS6

6) Do not ditrub mode for iPhone

7) FaceTime over cellular, very cool.

8) New Maps.. no more Google, turn by turn direction,  and will reroute around traffic

9) Shared Photo Stream

10) Don’t have to wait long, release for IOS6 this fall.

Stop The SHOW- Great Ideas For Your Next Event!

Have you thought about sweet treats to creative key chains, promotional items at tradeshows say a lot about your brand. Ensure that your organization stands out at your next tradeshow with creative, eye-catching promotional items that will leave your booth visitors remembering you long after the event is over. Choose from an assortment of uniquely shaped mint cases, lip balms with customizable labels, banner pens and much more!

Need more ideas? Browse our Winter/Spring Catalog for more promotional items to feature at your next tradeshow or event.

Proforma Distinctive Marketing

Indianapolis Indiana

www.imprintitnow.com

Promotional Products vs. Baseball

Just like with your business, loyalty is everything in sports. The baseball season is coming fast and everyone is loyal to a team. 

No matter what the score is – sports teams have a following that is strong and committed. Create that same bond with your customers and draw in prospects with sports and outdoor living promotional products  Showing fans your allegiance to the home team will make them more inclined to be loyal to you…. READ MORE

Proforma Distinctive Marketing

Indianapolis Indiana

www.imprintitnow.com