We always talk about tracking your marketing programs, but we also talk with clients about how important it is to have a good follow-up sales or touch program. Robby Slaughter and Eric Marasco discuss marketing touch programs.
What’s the use of having a great product or marketing campaign if the packaging lacks aesthetic appeal? Whether you’re executing a direct mail campaign, putting together sample kits for your sales force, or selling products through retail establishments, packaging is the first impression of your brand. This means it is just as important as the message and the medium used in your promotion. Packaging can work wonders for your brand by creating an image of creativity and professionalism, all before the box, bag or envelope is even opened.
The main foundation of your brand is your logo. It is what everyone sees and talks about. Some say it is the first impression. That is why it is one of the most important parts of your business, big or small. Your brand is you, your company vision, it is what you say you are, and it is what you promise your clients. You brand needs to tell your clients and prospects you message quickly without any confusion . With the start to the year, I am hearing many people talk about personal goals, vision and mission statements, and accountability partners. Have you thought about your branding goals? Take a step back and put your marketing road map together and what areas you need to explore; direct mail, affinity programs, promotional campaigns, radio or TV, blogs, social media, printed material, and much much more. Dwight D. Eisenhower said “In preparing for battle I have always found that plans are useless, but planning is indispensable.”