Case Study: Doing Trade show right!


Harris Communications and Medite GmbH turned to Proforma for help with providing professional looking, yet affordable printed materials for an upcoming tradeshow. The two companies were in need of 65 full-color meter boards and iron bases to serve as their tradeshow displays, plus 5,750 full-color catalogs to handout to tradeshow attendees. Tight deadlines had to be met, making it even more important for Harris Communications and Medite GmbH to partner with a solutions provider that could guarantee their products would arrive in time for the tradeshow.

Proforma assured their customers they could handle the job and did so, delivering all of the signage, bases and catalogs on-time. They also provided the two companies the most cost-effective, high quality options available, delivering everything on-budget.

Both Harris Communications and Medite GmbH were very satisfied with Proforma’s speed and efficiency in providing these products and printed pieces. They now recognize Proforma as a full service marketing resource for all of their tradeshow and business needs.

Proforma Distinctive Marketing | Indianapolis, Indiana | Eric Marasco | 317.644.6807

Guest Blog: Preparing for Trade shows

Kate McCall from our marketing team discusses some great strategies for your 2014 trade shows.

“When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they imgres-1want to have on-hand. But it’s important for both attendees and exhibitors to consider everything that should happen not only at the show, but before and after it happens, as well.

With that in mind, here are tips for both attendees and exhibitors to consider when planning for their next tradeshow trips:

Attendees: Review the list of those exhibiting at the tradeshow (this will most likely be online, or given in a tradeshow packet sent to you). Then, determine your ‘plan of attack.’ Figure out…”

For more, click here! 

Proforma Distinctive Marketing, Indianapolis Indiana, 317.644.6807

Boost Employee Work Performance

Awards and incentives can be powerful motivators. They can boost work performance, increase employee morale and inspire new ideas. Before you implement a recognition or incentive program, check out some of these statistics.

1) 99% of surveyed employees and managers highly value incentive programs.

2) Incentives increase performance 45% of the time in team-based programs and 27% in individual programs.

3) 72% of incentive recipients reported very high satisfaction with rewards.

4) Incentive programs lasting a week or less saw a 20% increase in performance. Programs lasting more than a year produced a 44% increase.

Check out some great ideas for awards and incentives. 


Proforma Distinctive Marketing, Indianapolis Indiana, Eric Marasco

Promotional Power House…Creating Positive Marketing Impressions

Apparel is a promotional powerhouse.  An industry study on consumer opinions of advertisers gave logoed apparel high marks.

8355L_cat_lgCheck out some of these numbers

1) Outerwear produced a positive impression with 75% of recipients, more than any other promotional product.

2) Shirts left a favorable impression with 61% of recipients, second only to outerwear.

3) Caps and headwear generated a positive impression with 59% of recipients, better than all but outerwear and shirts.

How would you like your next marketing program to have these type of positive marketing impressions.

Click here to check out some great apparel products from Proforma Distinctive Marketing 

Proforma Distinctive Marketing located in Indianaplis Indiana, 317.644.6807

How Do You Treat Your Employees?



After a conversation with an executive at CONSOL Energy (CNX), Proforma learned the coal and gas company’s Gas Group had received the J. Brett Harvey Safety Award. This award recognizes CNX sites that have achieved one million hours without an accident. To recognize the workers’ dedication to maintaining a safe environment, CNX wanted to reward everyone in the group with embroidered jackets featuring the Harvey Safety Award logo. They turned to Proforma to find the right solution.

To meet CNX’s request, Proforma provided 400 high-quality jackets that could be embroidered. But Proforma’s work didn’t stop there. As an additional ‘thank you,’ each employee could choose one free, high-end item from a list of options. Usually CNX would take care of finding out what everyone wanted, purchasing the items and sending them out, but they didn’t want to go through the process again. They turned to Proforma to manage the entire program.

After collecting all the data and determining what each employee wanted, Proforma’s initial order for embroidered jackets turned into a sale for not only jackets, but also TVs, generators, bags and more. Proforma’s dedication to the project was rewarded when CNX asked for the same program the next year. With the relationship now established, Proforma plans on working on this incentive project for years to come.

Put awards and incentive programs in place to encourage growth and success at Proforma Distinctive Marketing! Contact us now and browse our catalog for distinctive marketing ideas for your next project.

Indianapolis, Indiana | Eric Marasco | Proforma Distinctive Marketing