When it comes to branding, marketing, and design perfection one of the best brands in the world is Ferrari. From the PMS Ferrari Red to the high performance machines, Ferrari has huge brand recognition. Is the the quality of the car, great marketing, or the history behind the machines…who knows. What we do know is that they are fast. Check out this awesome video by Car Dealer Magazine.
Zappos.com, an online shoe and apparel shop, wanted to increase participation in their employee incentive program by making their rewards fun and unique. They wanted to purchase non-traditional items at low quantities for its ‘Zollar Store,’ a place where its employees could redeem their ‘Zappos dollars’ for Zappos-branded promotional items.
Employees can earn Zappos dollars for excellent performance, great customer service, impressive effort and community service. After being referred to Proforma, Zappos placed two basic orders to see how the results turned out. Everything went so well, they invited Proforma to present ideas for an upcoming Zollar Store budget.
Proforma identified more than 100 unique options which included samples and shipping. Zappos was impressed and selected products including flasks, banks, garment bags, tumblers with crazy straws, and baseballs, among other items for the store.
Zappos has been impressed with the items provided for the store. A representative from the online shoe and apparel shop said, “Thanks so much for being so on top of it! Proforma wows me on a daily basis.” Zappos has selected Proforma for additional projects based on this program’s success.
I know that I have done a few Espresso To Go shows discussing QR Codes and a recent poll as well, but here is one application utilizing direct mail, promotional products, printed item, micro-web site, analytics, and QR codes. Talk about utilizing all types of targeted media.
Proforma Distinctive Marketing 