Hole-In-One At Your Next Golf Event

Spring is here and now is the time to plan your outdoor events.  Golf events are among the most popular corporate sponsored events.   A golf event allows the host to conduct business meetings outside of the office, often times reducing the prospect’s defense walls and commanding the attention of the decision maker for an entire day.  Most importantly, a golf event allows you to further build relationships with clients and employees.

Just as you would for a meeting, establish an agenda to include a formal business message delivered prior to anyone getting into a golf cart.  Most attendees would expect to hear a relevant presentation, but do attempt to keep the message brief.  General rule of thumb is that this is the event kickoff and shouldn’t exceed 30 minutes.

When planning a golf event, the following should be considered:

•    Set a budget.  Your budget should be considerate of green fees, event promotions, food and beverage, the cost of any non-playing attendees and any prizes you wish to give away.

•    Determine the maximum number of attendees.  Include your guests and individuals you intend to invite from your organization.   This should include your host players and non-golfing staff.

•    Select the location and time of your golf event.  The most popular tee times are 8AM and 1PM.  Be considerate of travel times to and from the golf course and ensure that the facility has an adequately sized clubhouse for your event.

•    Develop an agenda.  Build in time for your welcoming message and closing ceremonies, if applicable.  If your event includes 18-holes, make sure to build in time to break for lunch.

•    Send out invitations.  You’ll need to present a final count to the course, so make sure you state all of the details of the event, provide the event agenda, and an easy way to RSVP on the invitation.  Many hosts choose to elect an online event registration form.

•    Determine food, beverage and prizes.  Continental breakfast and boxed lunches are among the easiest choices.  Popular prizes include a sleeve of golf balls, golf shirts, golf accessories and trophies.

•    Select the event format.  Scramble and Best Ball are the most popular formats for golf events.  Scramble allows each player to tee off and the play continues from the best tee shot.  Best Ball allows each player to play their own ball, but the best score in a foursome is recorded.

•    Invite guests and determine pairings.  A host player should be included with every foursome.  Pairings are typically due to the golf course 24 hours prior to the event.

Looking for ways to make your golf event one-of-a –kind?  Try adding a theme to your event to encourage the fun!

GUEST POSTING BY: Melissa Gutschmidt, programs coordinator at Proforma

Our Spring Catalog

Proforma Distinctive Marketing | Indianapolis, Indiana

 

Tag2Spin…You will Win

Tag2Spin is a great product for trade shows, user conferences, retail and product launches to just name a few. Eric Marasco reviews the product and a few ways to use the service.

Proforma Distinctive Marketing | Indianapolis | One source for all your marketing needs

Go Green…Are You Ready?

“You see the same thing in almost every grocery store: Reusable bags made out of recycled material are being used to carry items, entire aisles are dedicated to organic food and even the paper coffee cups carried by shoppers proudly display a small blurb about how the cup is either biodegradable or made from a certain percentage of recycled products. It seems like everyone has jumped on the “green” bandwagon these days… your company can, too, by starting with something as simple as the products you choose to promote your brand.

Before you start, arm yourself with as much knowledge of the eco-friendly industry as possible. Here are some things to keep in mind:

Know Your Material – Biodegradable plastic can be used for almost anything – pens, mugs, even USB flash drives. Fabric can also be made “green” by using organic cotton, bamboo or hemp. Recycled PET can also be a great alternative for items that typically use polyester or plastic.

Keep Every Step of the Process in Mind – If you’re looking to print a logo on a t-shirt made from organic fabric, for example, will you be using environmentally-friendly ink? Plastisol inks use phthalates and polyvinyl chloride, which aren’t eco-conscious. Instead, use water-based inks or inks that have non-PVC resins and non-phthalate plasticizers. If you’re packaging a product, keep that in mind as well – choosing a recycled box and recycled paper for any inserts is also something to consider

Stay Informed – Sites such as Green Seal, a nonprofit organization that gives their seal to products that have met rigorous environmental leadership standards, and the DMA Environmental Resource Center, which provides tools and articles that assist businesses in marketing in a more eco-friendly way, can help you to stay up-to-date on everything eco-friendly. Not only will this help you to make sustainable decisions for your company, but it will also help you to become more knowledgeable for eco-conscious clients and prospects.

Keep the Initiative Going – Promoting your company with sustainable promotional products is an easy way to start helping your business to be more conscious of the environment, but it shouldn’t stop there! The more that your company goes green, the more it can benefit. Companies that focus on reducing energy consumption can also reduce their energy bills and tax credits may be available to companies who use environmentally-friendly business practices. Additionally, the Green Business Bureau reported that companies who promote a healthier workplace, whether it is through organic food selections or the use of environmentally-friendly cleaning products, reported 20 percent less sick days used by employees a year!”

So, concerning going green on your next promotional campaign and show your clients you care!

Proforma Distinctive Marketing, Indianapolis Indiana

 

GUEST POST  by By Leslie Bissell

Resources From ASI

 

 

 

 

No more wrinkled T-shirts, try this…

A computer training company approached Proforma in the hopes of mending a problem that they had in the past with their tradeshow promotions: their shrink-wrapped t-shirts, while creative and easy to transport, had stayed too wrinkled for anyone to wear. The company was looking for a new way to package and manufacture t-shirts for their upcoming tradeshows that would not only be eye-catching but also wearable.

Proforma suggested folding, rolling and banding the shirts together with an 11″ by 2″ printed paper band, all held together with a piece of double-sided tape. Additionally, they developed two vivid t-shirt designs that could be passed out during events.

Proforma’s solution was the most unique and cost-effective that the company had ever seen, and the rolled-up t-shirts were a hit at the computer training company’s tradeshow. Just like the t-shirts that they provided, the company agreed that Proforma was a perfect, cost-effective fit for their tradeshow promotion needs.

Let us help your company stand out at your next tradeshow or event.

Proforma Distinctive Marketing, Indianapolis Indiana

Are You Listening?

Eric Marasco with Proforma Distinctive Marketing  reviews some awesome ear buds with a mic that you can add your logo to the carrying case.

Indianapolis, Indiana

http://www.ericmarasco.com

Numbers Don’t Lie!

When it comes to marketing your organization needs to know your numbers. One of the most important numbers to understand are the impressions you have on your clients and prospects.  The Advertising Speciality Institute 2012 Impression Study provided a powerful insight on what people are thinking.

- Respondents participating in ASI’s study each owned an average of 10 logoed promotional products.

- On average, respondents keep promotional products for 5.8 months.

- Eight out of 10 people polled said an item’s usefulness is the main reason they hold on to it.

- Even after they are done using an item, 66% of respondents said they don’t throw it out; they give it to someone else to use.

- Nearly nine out of 10 of respondents who have logoed promotional items can identify the advertiser on the items.

- Almost 31% of respondents said they were more likely to do business with an advertiser they hadn’t previously done business with after receiving a branded item from them.

Now those are some strong numbers!

Proforma Distinctive Marketing , Indianpolis Indiana, Eric Marasco

Tips For Your Next Tradeshow

We work with many of our clients on distinctive tradeshow campaigns.  Here is some advice from our expert marketing team at Proforma.

Click Link text below

“Do you have a tradeshow coming up and are in need of a few tips to make your booth the best booth at the show? It’s a new year and what a great way to promote your business than by attending tradeshows. Check out these easy-to-do tips to help you have a successful tradeshow event.

1.    Trained booth attendance. Make sure you take the time to train your booth staff on your products and services. Unknowledgeable staff is unprofessional and..”

 Proforma Distinctive Marketing | Indianapolis, Indiana | We make your company look GREAT!

 

 

Don’t Drop Your Tablet

Technology products are one of the top promotional categories right now. Check out this great tablet stand.

 

 

Proforma Distinctive Marketing

Indianapolis, Indiana

 

80/20 Rule, Get your Eraser!

Proforma Distinctive Marketing, Indianapolis, Helping organization look their best!

 

Get BIG, Creative Results on ANY Budget!

Here at Proforma Distinctive Marketing we are extremely budget conscience. Whether your company is huge or small, you need to follow that marketing budget and your goal is to make every dollar count.

Looking for big results consider this…

Look at what you’ve done in the past. What’s worked and what hasn’t? Get rid of the bad and keep the good. Don’t change a campaign just because you are bored of it — change a campaign because you aren’t getting the customer response you want and need, otherwise leave it be and keep it up to date!

Be smart about your traditional advertising. If you are going to spend the big bucks on print, TV, and radio advertisements, use them wisely. Always include a call-to-action and multiple ways to contact you: phone, website, email and address. If you choose to distribute printed handouts or direct mail pieces, order them in bulk and redistribute on a monthly, quarterly or annual basis. Always use both sides of the printed piece—whether it’s for advertising, product specifications, or a map — you pay for the space, use it!

Check out our new 2013 catalog for more great articles and Ideas.

Proforma Distinctive Marketing | Eric Marasco | 317.644.6807 | Indianapolis